The Breast Place empowers new and seasoned parents on their journey in breastfeeding and other important parenting milestones. They provide the latest information based on scientific research and deep knowledge from their breastfeeding expert, Emma Numanoglu, who has over 20 years of experience helping families.
Role: Creative Director
Objective: The Breast Place approached me to develop its logo, visual language, and branding. As a new startup, they wanted to establish a professional and trustworthy image and maintain a soft, elegant look and feel.
Design process: After some initial market research and consultations with stakeholders, we landed on the following simple mark to depict The Breast Place's value of integrity and mission to support parents.
Assets:
• Logo, visual language
• Illustrations
• Video
• Photography
• UI/UX design across website and learning platform
• Logo, visual language
• Illustrations
• Video
• Photography
• UI/UX design across website and learning platform
