FourtheRev is an EdTech organisation reimagining education through Career Accelerators, online programmes designed to deliver in-demand skills to future-proof careers and enhance career progression in association with top-tier universities and industry experts.
Role: Creative Direction and Project Management
Objective: Produce high-quality, engaging video content to deliver key insights, university presence, and industry relevance to Career Accelerator programmes.
Concept development and design process:
• Template scripts were created with relevant stakeholders and were used by faculty and subject matter experts.
• Person-to-camera filming guidelines created and best practice documents supplied.
• External suppliers and locations sourced and managed on a global scale.
• Person-to-camera filming guidelines created and best practice documents supplied.
• External suppliers and locations sourced and managed on a global scale.
Post-production:
• Incorporation of appropriate and impactful stock footage to support the relevance of the speaker's message.
• Led the development of a consistent visual style for videos, including branded intros and outros featuring logos, colour schemes, engaging motion graphics, and MOGRT templates for efficient production.
• Incorporation of appropriate and impactful stock footage to support the relevance of the speaker's message.
• Led the development of a consistent visual style for videos, including branded intros and outros featuring logos, colour schemes, engaging motion graphics, and MOGRT templates for efficient production.
Person-to-camera Interviews
With these new design processes in place, we noticed an increase in engagement (upwards of 80%).
Course intros & outros
Using analytics, specifically heatmaps and playtime, we implemented enhancements (such as shortening intro times) to keep our audience engaged and excited to delve into learning content.
Team members:
• Natasha Macmanard
• Christie Edwards
• Luke Rauch
• Cameron Shefer-Boswell
• Viktorija Vrublevska
• Natasha Macmanard
• Christie Edwards
• Luke Rauch
• Cameron Shefer-Boswell
• Viktorija Vrublevska