Lancewood, a leading South African dairy brand sought to boost its online engagement and showcase the versatility of its products.
Role: End-to-end production, including art direction, filming, post-production and editing.
Objective: The goal was to create compelling and delicious recipes that not only highlighted Lancewood’s products but also inspired their audience to incorporate these products into their daily cooking. The content was designed to be visually appealing and easy to follow, aimed at increasing brand awareness and customer engagement on Lancewood’s social media platforms.
Art Direction: Conceptualising the visual style and presentation of each recipe video to ensure it aligns with Lancewood’s brand identity and appeals to its target audience.
Filming: Capturing high-quality video footage that showcases the process of making each recipe, with a focus on the use of Lancewood’s products.
Editing: Crafting the raw footage into polished, engaging videos that are both informative and visually stunning.
Post-Production: Adding final touches such as music, graphics, and colour correction to enhance the overall quality and appeal of the videos.
Number of Instagram followers: 100k
Highest view count on a video produced by me: 2.1 million
Number of videos product to date: 75 and counting
Team: Astrid Field - Food scientist and recipe developer
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